Dr. Guenther and I (Dr. Donaldson) are attending our annual Academy of Fixed Prosthodontics meeting in Chicago this weekend. It is the meeting I most respect in dentistry – the finest dentists in the world attend and present lectures.
Most of the major new clinical directions I have taken have come from this organization. This year, the subject is on failures in dentistry. As Kristin and I listened to today’s speakers, we had a tremendous sense of commitment to how we do dentistry. We know we are committed to “doing it right.” We always have been. But today, listening and seeing the problems that develop from lack of attention, not listening to patients, poor choice of materials, not taking the extra time to shape teeth correctly etc., we were more convinced than ever that quality is the best value.
Other approaches cost patients and dentists far too much because work needs to be redone prematurely. In this time of economic stress, I know there are pressures to go cheap – both for patients and dentists. The public is bombarded with cheaper, easier answers like Lumineers and instant or overdone dental implants. What a tragic mistake that becomes in often too short a time.
How I practice is not just a personal choice. It is also about integrity, ethics, caring, and commitment. I see the bulk of practices competing on price. At Donaldson & Guenther, we will remain committed to dentistry that enhances people’s lives. It will be quality and patient satisfaction that lasts long after treatment is completed or a fee paid. It is best to do it right the first time. We may not be perfect, but we are guilty of trying. I like trying. It makes my patients happy and I sleep well. Today’s dentistry can do amazing things. It is great to be a part of it.
I salute you for giving quality dental care to patients! It’s true that some of the practices competes on price. The most important thing at the end of the day is to see your patient satisfied and with a healthy smile.